Active

Formulation

From an ingredient idea to a better evaluation.

Application perspectives and practical ways to structure your next formulation study.

Application questions

Each area starts with the development question. These are editorial perspectives, rather than commercial solution pages or tested formula recipes.

Soothing & Sensitive Skin

Start with tolerability, a defined target population and the finished formula.

Read the evaluation perspective

Barrier Repair

Define the barrier-related endpoint and separate ingredient evidence from formula testing.

Anti-Aging

Match the intended appearance claim with the study design and assessment method.

Brightening

Identify the relevant appearance endpoint, target market and compatibility questions.

Acne Care

Distinguish cosmetic skin-care positioning from treatment claims in the intended market.

Hair & Scalp Care

Consider deposition, rinse-off versus leave-on use and the complete scalp-care system.